Understanding the demographics of Apple TV users can be useful for content creators and advertisers looking to reach their target audience.
In this blog post, we’ll take a closer look at the demographics of Apple TV users and what it means for the future of the platform.
So, grab a cup of coffee and let’s dive in!
Quick Demographic Facts about Apple TV Users
- Apple TV+ had an estimated 25 million paid subscribers as of March 2022
- Approximately 50 million users worldwide access Apple TV+ through various means, including paid subscriptions and bundled services
- A survey conducted in the United States in November 2022 showed that 20% of respondents watched Apple TV Plus during the month before the survey
- The daily use of Apple TV+ in the United States stood at 5% during November 2022
- Apple customer demographics typically include people aged between 18 and 45
- The gender distribution of Apple’s target audience skews strongly female, with about 66% female and 34% male customers
- Apple customer demographics also include individuals who are either single, married with no children, or married with young children or teenagers
Here you can compare the data to the demographics of smart TV buyers.
Examining these demographic facts reveals that Apple TV+ caters to a diverse user base, with a majority of younger, female users.
Age Demographics of Apple TV users
- As of March 2020, Apple TV+ was most popular with Gen Z, with 11 percent of respondents in the United States saying they had a current Apple TV+ subscription.
- The average age of an Apple TV user is 35 years old.
- The largest group of MacBook users in the United States, which can be indicative of Apple TV+ users, are young millennials and Gen-Zs.
- Apple customer demographics generally include people aged 18 to 45.
In examining the age demographics, it’s evident that Apple TV and Apple TV+ have a strong presence among younger generations, specifically Gen Z and millennials. This trend aligns with the overall age demographics of Apple customers and highlights the company’s appeal to a tech-savvy, younger audience.
Apple TV Gender Demographics
- In a survey conducted in the United States in November 2022, 20 percent of respondents watched Apple TV Plus during the month prior to the survey.
- Apple TV Plus was most popular with Gen Z as of March 2020, with 11 percent of respondents in a U.S. survey saying they had a current Apple TV+ subscription.
- The Apple target audience tends to be more female, with around 66% female to 34% male customers.
The data suggests that Apple TV Plus sees significant engagement from both male and female audiences, with a slight skew towards female viewers. It also appears that younger generations, particularly Gen Z, show a higher rate of subscription to the service.
Average Income Level
- Apple TV+ subscribers typically have a higher income level when compared to the general population.
- A large portion of Apple TV+ users have an annual income of over $75,000, showcasing the platform’s prevalence among higher-income earners.
Some key facts regarding the income levels of Apple TV+ subscribers are:
- A significant percentage of users fall within the $100,000 to $150,000 annual income range.
- Individuals with an annual income below $50,000 are less likely to be Apple TV+ subscribers.
The data indicates that Apple TV+ tends to appeal more to users with higher income levels, potentially due to Apple’s premium brand positioning and the cost associated with subscribing to multiple streaming services.
Average Education Level of Apple TV Users
- 60% of Apple TV users have a college degree or higher.
Geographic Demographics of Apple TV Users
The top five countries with the most Apple TV users are:
- the United States,
- the United Kingdom,
- and Canada.
Apple TV is available in over 100 countries, making it a truly global platform.
Other Interesting Facts Apple TV Usage
- Apple TV+ had an estimated 25 million paid subscribers as of March 2022.
- There were around 50 million users worldwide accessing the SVOD platform via different means, including trials and promotions.
- In November 2022, 20% of surveyed respondents in the United States reported watching Apple TV Plus at all during the month prior.
- Daily usage of Apple TV+ in the United States stood at 5%.
- 70% of Apple TV users are male, while 30% are female.
- In the US, the largest demographic of Apple TV users are millennials (aged 25-34).
- Apple TV users tend to be more affluent, with a higher household income than non-Apple TV users.
- Apple TV is particularly popular among sports fans, with sports-related apps being some of the most downloaded on the platform.
- Apple TV users tend to be early adopters of new technology, with a higher likelihood of owning other Apple products.
- The most popular Apple TV apps include Netflix, Hulu, YouTube, HBO Max, and Disney+.
- 47% of Apple TV users say they use the platform to watch movies, while 33% use it to watch TV shows.
- The Apple TV app is available on a range of devices, including iPhones, iPads, Macs, and select smart TVs.
- The majority of Apple TV users (63%) use the platform to stream video content.
- 35% of Apple TV users use the platform to play video games.
- 50% of Apple TV users say they use the platform to watch live sports.
- Apple TV is particularly popular among cord-cutters, with many users citing the platform as a primary way to access content without a traditional cable TV subscription.
- In the US, the most popular streaming service accessed through Apple TV is Netflix, followed by Amazon Prime Video and Hulu.
- Apple TV+ subscribers tend to be younger and more diverse than subscribers to other streaming services.
- In the US, the average Apple TV user spends around 16 minutes per session on the platform.
- Apple TV users tend to be more tech-savvy, with a higher likelihood of using other streaming services and connected devices.
- 77% of Apple TV users say they have used the Siri voice assistant on the platform.
- Apple TV users are more likely to have multiple streaming subscriptions than non-Apple TV users.
- In terms of gender, male Apple TV users are more likely to use the platform to play video games than female users.
- The top genres of content watched on Apple TV include drama, action/adventure, comedy, and documentary.
- Apple TV is particularly popular among families, with many parents citing the platform as a primary way to access kid-friendly content.
- Apple TV users tend to be more engaged with content than non-Apple TV users, with a higher likelihood of binge-watching shows.
- 43% of Apple TV users say they use the platform to watch news.
- The Apple TV app allows users to browse and rent or buy movies and TV shows from the iTunes Store.
- In the US, the most popular day of the week for Apple TV usage is Sunday.
These numbers show that Apple TV+’s user base has grown considerably, but it has yet to dominate the streaming market as Apple has done in the wearable and wireless earbuds sectors.