Let’s delve into the compelling world of email user demographics.
We’ll uncover intriguing patterns and trends, shedding light on who’s hitting ‘send’ and ‘receive’ the most.
Buckle up for an exciting journey through the inbox!
Quick Demographic Facts about Email Users
- The number of global email users in 2021 was approximately 4.17 billion and is projected to reach 4.60 billion by 2025.
- In 2020, roughly 306 billion emails were sent and received daily.
- In the United States, around 90% of Americans use email, with the highest usage rate (95%) among individuals aged 25-44.
- About 91.1% of female internet users and 89.4% of male internet users in the US utilized email for online communication in 2019.
- Approximately 90.3% of internet users in the US access and use their emails.
It is evident that email continues to be a vital communication tool globally, with a steadily growing user base and high adoption rates among various demographic groups.
Age Demographics of Email Users
- In 2022, email usage in the United States varied among different age groups.
- Approximately 95 percent of internet users aged between 25 and 44 years reported using emails in November 2021.
- Email usage interested over 93.4 percent of US internet users during the same period.
- For the age group of 25-44 in 2019, 93.6% of people used email.
- Among people aged 45 to 64, 90.1% used email in 2019.
These statistics highlight that email remains a popular and widely used communication tool across various age groups, with slightly higher usage among individuals aged 25-44 years.
Gender Demographics of Email Users
- In the United States, as of November 2021, approximately 92.5 percent of women were using emails as a form of online communication.
- By comparison, the percentage of men using email was not explicitly mentioned, but it can be inferred that it is slightly lower than that of women.
- In the older age bracket, 85.5 percent of internet users aged 65 and above reported using email.
The data indicates that email usage remains a prevalent form of communication across different age groups and genders in the United States, with slight variations in percentages among these demographics.
Ethnicity Demographics of Email Users
- Approximately 91% of African Americans accessed email as of November 2021.
- Around 93% of the white population had access to and used online communication during the same period.
- Asian Americans displayed the highest email usage with 94.1% in November 2021.
These statistics offer a snapshot of the diverse range of individuals utilizing email, showcasing that email usage is prevalent among various ethnic groups in the United States.
Education Level Demographics
- In 2021, 29.4% of men age 25 and older had completed a high school diploma or GED as their highest level of educational attainment, compared with 26.5% of women age 25 and older.
- A higher percentage of college graduates use email, with a reported 98% of college graduates in the United States online in 2021.
The data indicates a positive trend in educational attainment over the past decade, with an increase in advanced degrees and a high rate of internet usage among college graduates.
Average Income Level
- In a survey, it was found that +85% of the US population with a household income of less than $30,000 per year were internet and email users.
- A further 98% of people with a household income between $30,000 and $74,999 used the internet.
- The number of email users worldwide in 2021 was approximately 4.17 billion, projected to reach around 4.60 billion by 2025.
It can be observed from the data that internet usage, and consequently email usage, is widespread across different income levels.
While lower-income households have a significant portion of internet users, it appears that almost all higher-income individuals also use the internet.
Other Interesting Facts about Email Users
- There are 3.9 billion active email users worldwide.
- Email usage continues to grow, with 4.17 billion users estimated in 2021, and 4.6 billion projected for 2025.
- In 2015, 232.8 million internet users in the United States sent an email at least once per month.
- By 2019, this number grew to 251.8 million monthly users in the US.
- Approximate 1 out of every 2 people in the world uses email, with half of the global population being active email users.
- In 2019, there were 3.9 billion monthly active email users worldwide.
- By 2020, global email user numbers increased to 4 billion.
- Email users tend to check their inboxes frequently, with some even checking multiple times per day.
- More than 293 billion emails were sent and received each day in 2019.
- This number is projected to increase to over 361 billion daily emails in 2024.
- The number of email users in the US is expected to reach 263.8 million by 2025.
- Over 90% of email users check their email daily.
- An average office worker receives about 121 emails each day.
- In 2022, around 50% of the world’s population accessed email services via mobile.
- Approximately 35% of email users check their email on a mobile device.
- It is predicted that mobile email users will reach 2.3 billion by 2023.
- About 78% of teenagers use email.
- About 92% of adults in the US use email.
- Around 61% of consumers prefer to be contacted by brands through email.
- About 60% of consumers say they’ve made a purchase as a result of a marketing email.
- 49% of consumers say they would like to receive promotional emails from their favorite brands every week.
- In 2023, the number of global e-mail users is expected to reach 4.4 billion.
- Millennials check their email more than any other age group.
- Nearly 50% of all emails are opened on mobile devices.
- 99% of consumers check their email every day.
- 73% of millennials prefer communications from businesses to come via email.
- Marketers who use segmented campaigns note as much as a 760% increase in revenue.
- 80% of business professionals believe that email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
- Mobile opens account for 46% of all email opens.
- 35% of business professionals check email on a mobile device.
- Apple iPhone is the most popular mobile client for reading emails with 29% of all opens.
- Gmail has 1.5 billion users worldwide.
- 40% of all email is opened on mobile first – where popular email clients are iOS and Android.
- More than 50% of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
- Only about 10% of email users use the ‘Spam’ button to remove emails they don’t want.
- The average person spends about 5.4 hours each weekday checking email.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
The continued growth of email usage worldwide highlights its importance as a communication tool, reaching an ever-increasing number of people across the globe.