Mobile gaming has become a ubiquitous form of entertainment worldwide, with millions of people turning to their smartphones and tablets for quick gaming sessions. But who are the players behind the screens?
In this blog post, we’ll take a look at the demographics of mobile gamers, exploring their age, gender, income level, and gaming preferences.
Understanding these trends can help game developers and marketers better target their audience and create games that appeal to a broader range of players.
Table of Contents
Quick Demographic Facts About Mobile Gamers
- 50% of gamers play mobile games while in the bathroom
- 34.1% of players in the US are from high-income households
- 55% of players in the US are women, and 45% are men
- 43% of women play games 5+ times weekly (stats from 2020)
- In-app purchases have been made by 62% of mobile gamers under the age of 13
- 78% of gamers are Android users
- By the end of 2022, the number of global active mobile gamers will surpass 3 billion
- 57.9% of the games played are puzzle games
- More women spend money on in-game content than men
- The mobile games’ revenue hit $175.8 billion by the end of 2021
- In the US, 65% of women between the ages of 10 and 65 play mobile games
- 64% of the gamers in the US who prefer playing on mobile are women and 38% are men
- Women play mobile games 25% longer than men
These facts offer a glimpse into the vast and diverse world of mobile gaming demographics.
Check also here how the demographic profile looks among horror gamers.
Age Demographics of Mobile Gamers
- The average age of mobile gamers is 36.3 years.
- 86% of Gen Z-ers, born between 1997 and 2012, play games on their mobile devices.
- 32.7% of mobile gamers are between the ages of 25 and 34.
- 72% of active mobile gamers are millennials, aged between 23 and 38, while 68% of gamers are Gen X, aged between 39 and 50 worldwide.
- In the United States, only 21% of gamers are under 18 years old, and 15% of American gamers are older than 55.
- 36% of video game players in the US are from the 18 to 34 age demographic, and 6% are 65 years and older.
This data highlights the significant presence of adult gamers in the mobile gaming community, emphasizing its widespread appeal across different age groups.
Gender Demographics of Mobile Gamers
- In the United States, as of January 2021, 55% of mobile gaming app users were female, and 45% were male.
- A small increase in female gamers occurred between 2021 and 2022, with women accounting for 48% of gamers in the United States in 2022.
- Mobile gaming frequency is similar for both genders, as of the 2nd quarter of 2020, with 49% of female and 49% of male mobile users identifying as committed gamers, playing once to several times a day.
- Differences in male and female gamers’ sessions can also be observed; research from 2015 indicates that male gamers’ gaming sessions generally ranged from 8 a.m. to 9 p.m., with the busiest times occurring during lunchtime and commuting hours.
These statistics demonstrate a fairly balanced representation of both genders among mobile gamers in the U.S. market, with a slightly higher percentage of female gamers overall.
This is not that different from the demographic of roleplaying fans.
Ethnicity Demographics of Mobile Gamers
- About 49% of U.S. adults report playing video games on a computer, television, game console, or mobile device – Whites, blacks, and Hispanics are equally likely to engage in gaming activities.
Education Level Demographics
- 28% of mobile gamers have a college degree, which indicates a well-educated user base.
- 20% of mobile gamers have completed some college education, reflecting those who may be pursuing higher education or have attended college without obtaining a degree.
- Approximately 15% of mobile gamers have a graduate degree, such as a master’s or doctoral degree, showcasing a significant portion of highly educated players in the mobile gaming space.
- Around 12% of mobile gamers possess a high school diploma or equivalent, highlighting the inclusivity of mobile gaming across different education levels.
- Roughly 9% of mobile gamers have an associate’s degree, representing those who have completed two-year college programs or vocational courses.
- Mobile gamers who have not completed high school make up around 7% of the demographic, demonstrating that mobile gaming appeals to individuals at various stages in their educational journey.
- Within the mobile gaming community, 4% of players possess a professional degree, such as a law or medical degree, indicating that mobile gaming attracts highly skilled professionals.
The data suggests that mobile gaming attracts a diverse user base in terms of education levels, with a substantial proportion of highly educated individuals participating in mobile gaming alongside those with less formal education.
Average Income Level
- Mobile gamers from high-income households in the US made up approximately 34.1% of the player base.
- It was found that users from higher-income households in the US tended to spend more time on average gaming on their devices.
- In Q2 2020, users with a higher household income played games at least once a week in the US.
The data shows a significant proportion of mobile gamers come from high-income households and tend to engage in longer gaming sessions. This insight may have implications for marketing strategies and game development targeting specific income demographics.
Other Interesting Facts About Mobile Gamers
- Mobile gaming generated $85.2 billion in revenue in 2020, which is a 25% increase from the previous year.
- Candy Crush Saga is the most downloaded game in the history of the Apple App Store.
- 58% of mobile gamers play for more than an hour each day.
- In 2020, Pokemon Go had more than 147 million monthly active users worldwide.
- The mobile gaming industry is projected to be worth $272 billion by 2030.
- More than 90% of mobile gamers use Google Play Store to download their games.
- The number of mobile gamers in the United States is projected to reach 209 million by 2025.
- The most popular game genre on mobile devices is puzzle, followed by action and adventure games.
- 65% of mobile gamers are women.
- In 2021, the global mobile gaming market share by region was dominated by Asia Pacific at 48%.
- In 2021, the most downloaded mobile game worldwide was Garena Free Fire.
- 44% of mobile gamers say that mobile gaming is their favorite type of gaming.
- In 2021, the global gaming industry is expected to generate $175 billion in revenue.
- The average daily time spent playing mobile games in the United States is 35 minutes.
- In 2021, the global mobile gaming audience is projected to reach 2.8 billion.
- 60% of mobile gamers prefer playing games on their smartphones rather than other devices.
- In 2020, the average revenue per user (ARPU) for mobile games was $55.90.
- In 2020, the global mobile gaming market was dominated by Tencent with a 24% market share.
- 70% of mobile gamers play with friends or family members.
- In 2020, the mobile game with the highest revenue was PUBG Mobile, generating $2.6 billion.
- In 2021, the most popular mobile game in the United States was “Among Us”.
- In 2020, the average in-app purchase for mobile games was $9.86.
- In 2021, the global mobile gaming market size was valued at $91.2 billion.
- 80% of mobile gamers are more likely to download a game with good graphics and gameplay.
- In 2021, the most popular mobile game in China was Honor of Kings.
- 75% of mobile gamers are between the ages of 18 and 44.
- The average mobile gamer spends $20.40 per month on in-app purchases.
- In 2020, the mobile game with the highest user spending was Honor of Kings, generating $2.5 billion.
- In 2021, the most popular mobile game in Japan was Monster Strike.
- In 2020, the most popular mobile game in India was Garena Free Fire.
These facts highlight the diverse nature of mobile gaming and its widespread appeal across various age groups, platforms, and income levels.