Hootsuite is a feature-packed social media tool that helps you manage the digital presence of your business.
Given all the things this monthly subscription service can, it might look very overwhelming to integrate into your workflow.
Is Hootsuite easy or hard to use?
Anyone can master Hootsuite, as long as you take time to understand the crucial features so you can make the most of it. With their free plan, Hootsuite Academy, and simple user interface, it won’t take long to learn the software yourself.
Here are some things you need to know about Hootsuite:
Is Hootsuite Easy or Hard to Use?
Hootsuite has a lot of features and amazing qualities that you can use in order to organize your business, personal social media accounts, and team members.
This can be hard to use for users who aren’t very tech-savvy, but Hootsuite, like many other programs out there, has a pretty great user interface.
There are a lot of people out there who consider Hootsuite very user-friendly and easy to pick up.
Once you become oriented with Hoosuite’s many features, the process becomes easier and more intuitive.
How Long Does it take to Learn to use Hootsuite?
Hootsuite released a video that teaches you the basics of Hootsuite in just 11 minutes, and while many users may take to it very quickly, this is not an 11-minute guarantee.
User experiences depend on how well oriented they are with social media platforms and the features and limitations for each platform,
Hootsuite does everything it can to make the transition into their program as easy as possible, but if you don’t get it right away, don’t feel bad!
Can Anyone Learn to Use Hootsuite?
Hootsuite is quite easy to learn, especially if you are familiar with the different social media platforms and their respective functions.
The interface of Hootsuite is pretty straightforward, as you can organize your content using different streams and boards (which are like categories) for various social media platforms.
You can set a different board for keyword searches you regularly track for your business and set it to update automatically, without having to search every time.
Depending on the social media platform, you can put your newsfeed, published content, scheduled posts, in different streams.
If you are on a paid subscription, you can also add direct messaging so that you can engage your customers directly on Hootsuite.
What is the Best Way to Learn to use Hootsuite?
There are a lot of tutorials on the Hootsuite site that can help you get oriented with the ins and outs of the social media management tool.
Also, Hootsuite has an education program called Hootsuite Academy, which provides detailed learning of the platform, and social media management as a whole.
Is Hootsuite Simple or Complex?
Hootsuite is simple and uses an interface like other social media management tools like Tweetdeck and Buffr.
Some people might get overwhelmed with the columns, even if they are labeled accordingly, while others may take to it much more quickly.
If getting acquainted with the interface of Hootsuite is a struggle think of it this way:
- Your social media platforms are organized into boards, or “tabs” like how a browser has individual tabs in a single window.
- Your social media streams are columns, like how data is organized on a spreadsheet.
- Each piece of content is like a cell on a spreadsheet and has corresponding actions when you click on the menu provided on each post.
These quick tips are just the tip of the iceberg for Hootsuite, but knowing the vocabulary is helpful in making things work easier for you.
Is Hootsuite also a Good Option for Smaller Companies?
Hootsuite works well, not just with smaller companies, but also single proprietor micro-enterprises.
You can do a lot even when you start with a free account.
If you run a crafts business, you can showcase your products and post directly on Instagram and Facebook using Hootsuite.
Because you can use Hootsuite on your computer, you don’t need to transfer that professionally shot product photo onto your phone for publishing on Instagram.
You can publish directly on your computer, and cross-post it on your Facebook Page.
Can Hootsuite Academy Help me Learn?
One of the courses at Hootsuite Academy is the mastery of the Hootsuite web and mobile browser.
This course teaches participants how to use the dashboard, calendaring messages, tracking conversations, and handling social media campaigns.
Hootsuite Academy also teaches enrollees on how to use the analytics tools, the App Directory, and using many social media accounts.
The good thing about this course is that it is free!
The Academy also offers courses that help you stay on top of your game in social media management.
These courses include strategies, advertising, and Hootsuite enterprise training, among others.
What are the Most Important Features to Learn About Hootsuite?
There are two reasons why you would sign-up for a Hootsuite account: the ability to post simultaneously on different social media platforms, and the ability to schedule these posts.
These two are the crucial features you must learn when signing up for Hootsuite:
- Cross-posting and scheduling with Hootsuite significantly improve your social media management workflow.
- You do not need to copy and paste in different apps or pages nor set different alarms for you to go online at a chosen time.
Once you understand how these two functions work, including where to access them, you are already halfway through mastering Hootsuite.
Is there a Learning Curve with Hootsuite?
Hootsuite does have a steep learning curve, given the overwhelming features it has, but that should not discourage you from learning it.
Start with the free account to understand the ins and outs of Hootsuite, before switching to a paid subscription.
While Hootsuite has a free 30 day trial period of the paid subscription, starting with the free version helps you get acquainted with the basic features.
Once you master these features, then move to the paid plans as you deem fit for your social media management needs.
That way, you do not waste money by jumping on the gun on a tool you have yet to manage.
What are the Best Practices When Using Hootsuite?
Aside from cross-posting and scheduled posting, there are other good practices when using Hootsuite:
- Team communication and task assignment
- Keyword searching for conversations being had about your business and feedback tracking.
- Monitor reviews about your business from many different review sites
Working with your teammates and assigning tasks has never been easier than it is with Hootsuite. Whether you need them to create a post or reply to customer feedback, you can manage it all in once place.
If you are interested in what people are saying about your business, you can check out keyword searching and track customer feedback.
Finally, you can monitor many different review sites to see what people are saying about your business in order to make sure you can make any necessary changes.