Netflix User Demographics: 71 User Facts (Numbers & Stats)

Age Demographics

Netflix caters to a wide age range of viewers, with some age groups having significantly higher penetration rates.

The distribution of users across various age brackets can be summarized as follows:

• 13-17 years old (Gen Z): 8%
• 18-24 years old (Gen Z, Millennials): 15%
• 25-34 years old (Millennials): 30%
• 35-49 years old (Gen X, Millennials): 25%
• 50-64 years old (Baby Boomers, Gen X): 15%
• 65+ years old (Silent Generation, Baby Boomers): 7%

It’s interesting to compare this to data for demographics across general TV viewers.

It is clear from the data that younger generations form the majority of Netflix users, particularly among Gen Z and Millennials.

However, the platform still enjoys a substantial viewership from older age groups, with Gen X and Baby Boomers combining nearly 50% of Netflix’s user demographics.

It’s interesting to compare this to the demographic profile of sport radio listeners.

Digging deeper into the numbers, there has been an increase in the percentage of Netflix users aged 35-44 over the years, aligning more closely with the general population in the United States.

Some notable facts about Netflix’s age demographics, without including a conclusion, are:

• 75% of Netflix subscribers are 18-35 years of age.
• 24% of Netflix users in the US were between 35 and 44 years of age after April 2017

Ethnicity Demographic

70% of Hispanic Americans has a Netflix subscription, making them the most likely ethnic group in the United States to subscribe to the streaming service.

Income Demographics

Netflix user demographics reveal that the streaming platform attracts a diverse range of income brackets.

Analyzing these demographics can provide insights into the streaming preferences and behaviors of different income groups.

Netflix’s average user is a millennial who earns less than $50,000 a year.

While the platform is popular among users with lower incomes, it also garners a significant number of subscribers in higher-income categories.

Education Level Demographics

Netflix user demographics have seen some changes in the past years, particularly in the aspect of education level.

There was a study that looked at Netflix users in the United States and the amount of education they had. Before October 2015, about 18% of Netflix users had a certain level of education. After April 2017, the same percentage (18%) of users still had that level of education.

This means that the types of people using Netflix stayed pretty much the same, at least in terms of education.

Netflix’s Target Group

Some significant factors characterizing Netflix’s target group include:

• Age: Netflix user data shows that younger age groups predominantly use the streaming platform, with 70% of Gen Z and 65% of Millennials subscribing to the service. However, 54% of Gen X and 39% of Baby Boomers also contribute to the viewer demographics as of 2020.
• Gender: The average Netflix user is slightly more likely to be female.
• Region: In terms of geographical distribution, Netflix has a substantial user base in the US & Canada, accounting for 35.3% of global subscribers. Over the past two years, the platform has added 9.2 million new subscribers outside U.S. However, growth has slowed, with only 15,000 users added in the US and Canada since the end of 2020.

Understanding these user demographics enables Netflix to tailor content offerings and marketing strategies to maintain engagement with its subscriber base and attract new users.

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