Pluto TV Demographics: 25 User Facts & Numbers [2023]

By / Smart TVs / Last Updated: October 19, 2023

As one of the fastest-growing streaming platforms in recent years, Pluto TV has made a name for itself by offering an extensive selection of free, ad-supported content to viewers around the world.

In this post, we’ll examine the various age groups, genders, and regions that make up Pluto TV’s audience, and explore what insights we can glean from these demographics.

So sit back, relax, and let’s dive in!

Age Demographics of Pluto TV Viewers

The age distribution of viewers is as follows:

    • 18-24 years: 24.33%
    • 25-34 years: 26.93%
    • 35-44 years: 17.29%
    • 45-54 years: 13.09%
    • 55-64 years: 10.70%
    • 65+ years: 7.66%

Let’s look at it from a generational perspective.

Pluto TV is most popular among Generation X viewers, who make up 13% of its usage in the United States.

  • Millennials closely follow Generation X with an 11% share of the platform’s viewership.
  • Baby boomers account for 8% of Pluto TV’s consumers in the US.
  • The service is least popular among the youngest and oldest generations: both Gen Z and the Silent Generation have a 2% share each.

The age distribution shows that Pluto TV mainly attracts middle-aged and younger viewers, with a significant number of Gen X and Millennial users. However, there is room for growth in attracting the younger Gen Z and older Silent Generation audiences.

Gender Demographics of Pluto TV Viewers

Pluto TV’s audience composition is:

  • 60.32% male
  • and 39.68% female

This is more of a male audience than the general audience demographics of TV advertising.

Ethnicity Demographics of Pluto TV Viewers

  • Black audiences account for 36% of Pluto TV’s viewed minutes, according to Nielsen.
  • Hispanics, who represent 19% of the U.S. population, have a similar portion (18%) of time spent with the TV universe.

The data indicates a diverse viewership of Pluto TV, with considerable portions of both Black and Hispanic audiences, reflecting its tailored content strategies and varied programming.

Geographic Distribution of Pluto Viewers

  • Pluto TV’s audience mostly comes U.S.

Other top countries contributing to Pluto TV’s traffic include:

  • Brazil (8.82%),
  • Mexico (5.28%),
  • Argentina (4.35%),
  • Germany (4.22%),
  • and other countries (22.60%).

Taking these figures into account, Pluto TV caters to a varied audience with different income levels across the globe. It’s evident that the platform’s user base is diverse and not restricted solely to high-income regions.

Here’s more on what the general smart TV demographics looks like.

Other Interesting Facts About Pluto TV Viewers

  • Pluto TV has a channel dedicated to classic game shows, called “Game Show Central”.
  • The platform offers channels dedicated to 24/7 streams of popular shows, such as The Hills, The Love Boat, and The Beverly Hillbillies.
  • Pluto TV has a channel dedicated to music videos, called “MTV Spankin’ New”.
  • The platform offers a range of channels dedicated to international news, including channels in Spanish and French.
  • Pluto TV has a channel dedicated to cult films, called “Cult Films”.
  • The platform has a channel dedicated to cartoons and anime aimed at kids, called “Nick Jr. Pluto TV”.
  • Pluto TV offers a range of channels dedicated to classic sitcoms, including channels for The Lucy Show, The Three Stooges, and more.
  • The platform has a channel dedicated to 80s and 90s TV shows, called “TV Land Sitcoms”.
  • Pluto TV offers a channel dedicated to stand-up comedy from Latinx comedians, called “Comedy Central Stand-up en Español”.
  • The platform has a channel dedicated to action movies, called “Action”.
  • Pluto TV offers a range of channels dedicated to classic reality shows, including channels for Survivor and The Amazing Race.
  • The platform has a channel dedicated to Spanish-language news, called “Pluto TV Noticias”.
  • Pluto TV has a channel dedicated to true crime podcasts, called “Forensic Files”.
  • The platform offers a channel dedicated to classic westerns, called “Western TV”.
  • Pluto TV has a channel dedicated to classic crime dramas, called “Drama TV”.
  • The platform offers a range of channels dedicated to international sports, including channels for soccer, basketball, and more.
  • Pluto TV has a channel dedicated to sci-fi movies, called “Sci-Fi”.
  • The platform has a channel dedicated to classic action shows, called “TV Land Drama”.
  • Pluto TV offers a channel dedicated to classic cartoons from the 60s and 70s, called “Boomerang”.
  • The platform has a channel dedicated to classic cartoons from the 50s and 60s, called “Retro Toons”.
  • Pluto TV offers a range of channels dedicated to international music, including channels for K-pop and more.
  • The platform has a channel dedicated to classic children’s TV shows, called “Nick Pluto TV”.
  • Pluto TV has a channel dedicated to classic horror TV shows, called “Monstrous”.
  • The platform offers a channel dedicated to classic comedy TV shows, called “Comedy TV”.
  • Pluto TV has a channel dedicated to true crime documentaries, called “Investigation”.
  • The platform offers a range of channels dedicated to classic sports, including channels for boxing, wrestling, and more.

Sources

Was this article helpful? Like Dislike
Great!

Click to share...

Did you find wrong information or was something missing?
We would love to hear your thoughts! (PS: We read ALL feedback)