Samsung is one of the biggest players in the TV market, with a range of high-quality and innovative products.
In this blog post, we’ll take a look at the demographics of Samsung TV owners and buyers.
Let’s dive in!
Quick Demographic Facts About Samsung TV Owners
- In the United States, Samsung holds the largest market share for smart TVs, with 28% of households owning a Samsung smart TV.
- Approximately 70% of respondents aged 18 to 29 years stated that they owned a smart TV in 2022.
- Almost 38% of smart TV owners are in the 25-44 age bracket, representing a significant portion of Samsung’s target audience.
- Nearly 46% of smart TV owners possess a Bachelor’s degree or higher, indicating that Samsung TV owners are highly educated.
These statistics provide a comprehensive overview of the demographics and preferences of Samsung TV owners, emphasizing the popularity of Samsung’s brand and its dominance in the smart TV market.
Age Demographics for Samsung TV Owners
- In the age group of 18 to 29 years, 70% of respondents stated that they owned a smart TV, so with 22% of them having a Samsung TV – we can deduce that Samsung has 31% of the smart TV market in that age bracket.
- Approximately 38% of smart TV owners belong to the 25-44 age bracket.
- Ownership of connected or smart TVs was observed in over one-third of respondents across all age groups, with the 18 to 34 age group having the lowest share.
This correlates well with the broad demographics of TV viewers in the US.
Nearly 46% of smart TV owners possess a Bachelor’s degree or higher. This exceeds the national average, as fewer than one-third of Americans ages 25 and up have a Bachelor’s degree.
The growth in tablet ownership, which has risen by tenfold since 2010, might also have an impact on smart TV demographics, as 45% of US adults own a tablet.
The data indicates that smart TVs, particularly Samsung models, appeal to a diverse range of age demographics, with significant ownership in the younger and educated populations.
Gender Demographics for Samsung TV Owners
the gender distribution of Samsung Smart TV owners/buyers in the United States is:
- 53% male
- and 47% female
For Smart TVs in general (across brands):
- Male ownership of smart TVs stands at 75%
- Female ownership is slightly lower at 68%
These numbers suggest that both men and women are embracing smart TVs, with a slightly higher percentage of men owning the technology. The popularity of smart TVs transcends gender boundaries, offering features and options that appeal to a wide range of users.
Education Level Demographics
- 46% of smart TV owners possess a Bachelor’s degree or higher
- This rate exceeds the national average, where fewer than one-third of Americans ages 25 and up have a Bachelor’s degree
The data indicates that smart TV ownership, specifically Samsung models, may correlate with higher education levels. This suggests a potential target demographic for Samsung’s marketing campaigns and product development strategies.
Screen Sizes for Samsung TV Owners
According to a survey conducted by Samsung in 2020, the most popular screen size for Samsung TV owners in the US was:
- Most popular: 55 inches,
- Second most popular: 65 inches
- 3rd most popular: 75 inches.
Additionally, the survey found that 44% of Samsung TV owners in the US use their TV for streaming content, while 26% use it for gaming.
Samsung Market Share
Samsung is the leading brand for 4K and 8K TVs in the United States, with a market share of +30%. Samsung is also the leading brand for TVs with screen sizes of 50 inches and above, with a market share of 34%.
Samsungs market share year over year
Samsung Smart TV market share in the US:
- Samsung Electronics is a multinational electronics company headquartered in Seoul, South Korea.
- Samsung was founded in 1938 by Lee Byung-chul as a trading company.
- Samsung Electronics was established in 1969 as a subsidiary of Samsung Group.
- Samsung Electronics is the world’s largest producer of semiconductors, memory chips, and smartphones.
- Samsung Group is the largest chaebol (conglomerate) in South Korea.
- Samsung Electronics has over 320,000 employees worldwide.
- Samsung Electronics operates in 74 countries around the world.
- Samsung Electronics’ revenue in 2020 was KRW 236.8 trillion (USD 208 billion).
- Samsung Electronics’ main competitors in the semiconductor market are Intel and TSMC.
- Samsung Electronics is the world’s largest manufacturer of OLED displays.
- Samsung Electronics is the second-largest manufacturer of LCD displays.
- Samsung Electronics is the world’s largest manufacturer of DRAM and NAND flash memory chips.
- Samsung Electronics’ semiconductor division accounted for 35.8% of its total revenue in 2020.
- Samsung Electronics’ IT and mobile communications division accounted for 22.5% of its total revenue in 2020.
- Samsung Electronics’ consumer electronics division accounted for 17.4% of its total revenue in 2020.
- Samsung Electronics’ home appliances division accounted for 10.5% of its total revenue in 2020.
- Samsung Electronics’ display panel segment accounted for 10.1% of its total revenue in 2020.
- Samsung Electronics’ Harman International Industries subsidiary produces audio and visual equipment.
- Samsung Electronics’ Samsung SDI subsidiary produces batteries and energy storage systems.
- Samsung Electronics’ Samsung Heavy Industries subsidiary produces ships, offshore platforms, and engines.
- Samsung Electronics’ Samsung Engineering subsidiary provides engineering, procurement, and construction services.
- Samsung Electronics’ Samsung C&T subsidiary is involved in engineering and construction, trading, and investment.
- Samsung Electronics’ Samsung Life Insurance subsidiary provides life insurance services.
- Samsung Electronics’ Samsung Fire & Marine Insurance subsidiary provides property and casualty insurance services.
- Samsung Electronics’ Samsung Securities subsidiary provides securities brokerage and investment banking services.
- Samsung Electronics’ Samsung Everland subsidiary operates amusement parks and resorts.
- Samsung Electronics is committed to achieving carbon neutrality by 2050 via a sustainability program called “PlanetFirst” that focuses on reducing its carbon footprint and promoting eco-friendly products.
These numbers underscore Samsung’s strong foothold in the global TV market and the consumers’ preference for larger screen sizes.