Twitch has become one of the most popular live-streaming platforms on the internet, attracting millions of viewers and content creators from all over the world.
But who exactly makes up the Twitch user base?
In this post, we’ll take a closer look at the demographics of Twitch users, exploring their age, gender, location, and more.
Let’s dive in!
Quick Demographic Facts About Twitch Users
- 18 to 24-year-olds make up 35.85% of Twitch users
- 25 to 34-year-olds account for 32.14% of the user base
- 15.33% of Twitch users are 35 to 44-year-olds
- 45 to 54-year-old users represent 8.62% of the platform
- 4.97% of Twitch users are 55 to 64-year-olds
- 65% of Twitch users identify as men
- 73% of Twitch users are below the age of 35
- The Twitch app has been downloaded over 100 million times
- League of Legends is the most-watched title on Twitch, accumulating 42.55 billion watch hours
- Twitch’s annual revenue is $1.54 billion
- 55% of Twitch users are between the ages of 18 and 34
Twitch’s demographics reveal a platform mainly catering to a younger audience, with a majority user base below the age of 35 and a predominantly male population.
This is a little different from mobile gamer demographics.
Age Demographics of Twitch Users
- 18 to 24-year-olds: 35.85%
- 25 to 34-year-olds: 32.14%
- 35 to 44-year-olds: 15.33%
- 45 to 54-year-olds: 8.62%
- 55 to 64-year-olds: 4.97%
These percentages provide a clear picture of Twitch’s user demographics, illustrating that the platform predominantly attracts a younger audience. It’s evident that those aged between 18 and 34 account for the majority of users, with the percentage of users gradually decreasing as the age group increases.
According to a separate source, users within the age group of 25 to 34 represent the largest share at 49.7% among Twitch.tv users worldwide. Moreover, in the United States, more than three-quarters of active app user accounts belong to users in their teens and twenties.
The data highlights the appeal of Twitch among younger audiences, reinforcing its popularity as a platform for viewers and streamers alike who gravitate towards live streaming content.
Gender Demographics of Twitch Users
- Approximately 65% of Twitch users are male
- Female viewers make up the remaining 35%
- Back in 2017 81.5% of users were male
The gender distribution on Twitch shows considerable progress towards a more balanced user base when comparing the current figures with those from a few years ago. The platform continues to attract a diverse audience, which can create more opportunities for content creators and advertisers alike.
Ethnicity Demographics Twitch Users
The ethnicity demographics of Twitch users present a diverse range of backgrounds among the platform’s audience. The following statistics provide context to Twitch’s worldwide audience:
Top 5 countries that use Twitch:
- United States (22.55%),
- Germany (6.85%),
- Russia (6.70%),
- Brazil (4.85%),
- and United Kingdom (4.69%)
Twitch is available in 28 languages, further supporting the global diversity of the platform’s user base.
These numbers show that Twitch maintains a broad audience from various ethnic and cultural backgrounds. Catering to this wide range of users, the platform encourages diversity and multicultural engagement.
Here are the demographic data for Xbox users.
Education Level Demographics
Twitch users show a diverse range of educational backgrounds, with many holding higher education qualifications:
- 29% of Twitch users hold a bachelor’s degree
- 18% of users have a master’s degree
- 5% possess a doctoral degree or equivalent
Additionally, other users have different levels of education, contributing to the platform’s varied user base:
- 12% of Twitch users have attended a vocational or technical school
- 5% of users have some high school education
The data highlights that the majority of Twitch users have received higher education, with a significant portion having completed a bachelor’s degree or beyond. This implies that the platform attracts viewers who value higher education and perhaps seek content that is intellectually engaging or entertaining.
Average Income Level
- 42% of Twitch users have an annual income of $50,000 or more
- 23% of users earn between $75,000 and $99,999 per year
- 14% have an income of $100,000 or more annually
Twitch’s predominantly young user base, with the majority being under 35 years old, is a demographic with significant purchasing power.
The data shows that a large portion of the Twitch audience has a disposable income, making them a crucial target for brands and marketers aiming to reach this segment of the population.
Other Interesting Facts About Twitch Users
- 65% of Twitch users are men, with 79.8% being male as of July 2022.
- 73% of Twitch users are below the age of 35.
- The Twitch app has been downloaded over 100 million times.
- League of Legends is the most-watched title on Twitch, accumulating 42.55 billion watch hours.
- Twitch’s annual revenue is $1.54 billion.
- Twitch was founded in 2011 and acquired by Amazon in 2014.
- As of 2021, Twitch has over 140 million monthly active users.
- Twitch users watch over 1 trillion minutes of content each year.
- The most-watched Twitch streamer, Felix “xQc” Lengyel, has over 9 million followers and over 1 billion views on his channel.
- The most-watched Twitch channel is the official Twitch channel, with over 5 billion views as of 2021.
- In 2020, Twitch saw a 68% increase in hours watched compared to the previous year.
- Twitch viewers spent an average of over 95 minutes per day watching content on the platform in 2020.
- Over 7.5 million unique creators streamed on Twitch in 2020.
- Twitch has a global average of over 2 million broadcasters each month.
- The Twitch mobile app has been downloaded over 100 million times.
- Twitch has a 73% market share of live streaming hours watched.
- As of 2021, the most popular games on Twitch include Just Chatting, League of Legends, and Grand Theft Auto V.
- Twitch’s net revenue was over $1.54 billion in 2020.
- Twitch generated over $1 billion in ad revenue in 2020.
- In 2020, over 60% of Twitch’s revenue came from the US.
- In 2020, the average revenue per user (ARPU) on Twitch was $6.25.
- The average Twitch streamer earns $250 per month from donations.
- Twitch streamers can earn money from subscriptions, ads, donations, sponsorships, and merchandise sales.
- Twitch Prime, a premium subscription service, offers free games, in-game content, and ad-free viewing to subscribers.
- As of 2021, Twitch Prime has over 10 million subscribers.
- Twitch viewers can earn rewards by watching certain streams through Twitch Drops.
- Twitch has faced criticism for its handling of copyrighted content and toxic behavior on the platform.
- Twitch introduced a new category for hot tub streams in 2021, which generated controversy.
- The Twitch community raised over $200 million for various charities in 2020.
- TwitchCon, a yearly convention for Twitch users, was first held in 2015.
- In 2020, Twitch held its first fully online TwitchCon due to the COVID-19 pandemic.
- The most-followed non-gaming channel on Twitch is the music channel Monstercat.
- In 2020, Twitch introduced a new feature called Predictions, which allows streamers to make predictions about in-game events and offer rewards to viewers who guess correctly.
- Twitch has been banned in several countries, including China and Iran.
These data points offer valuable insight into the composition and preferences of Twitch’s user base, highlighting the platform’s dominance among younger male audiences and the enduring popularity of certain games.