Uber Eats Demographics: 54 User Facts & Numbers [2023]

Uber Eats have gained a lot of popularity, but how is the user base distributed demographically?

Let’s have a deep dive.

Table of Contents

Quick Demographic Facts About Uber Eats

Uber Eats generated $8.3 billion in revenue in 2021, a 72% year-on-year increase.
Uber Eats gross bookings surpassed $50 billion in 2021.
Internationally, Uber Eats is the most popular food delivery service, with 81 million users.
In the United States, Uber Eats held over 25% of the food delivery market as of May 2021.
The company had a merchant count of 700,000 in the final quarter, up 76%.
Uber Eats’ average delivery time is 30 minutes.
In 2020, 60.4% of people aged 18-29 used Uber Eats.
App users over the age of 66 demonstrated a stronger engagement with Uber Eats.
Younger users between the ages of 18 to 25 demonstrated stronger engagement with goPuff

Uber Eats Age Demographics

In 2020, 60.4% of people aged 18-29 used Uber Eats, demonstrating its popularity among younger adults.
A breakdown of Uber user demographics by age group shows that 37% of users are aged 16-24, followed by 28% aged 25-34, 17% aged 35-44, 12% aged 45-54, and 6% aged 55-64.
With 65% of Uber users below 35 years of age, the platform is clearly successful in attracting younger customers.

Check Also: Common problems with Uber’s Apps.

Uber Eats Gender Demographics

Uber Eats has a fairly balanced user base in terms of gender, with 54.02% male users and 45.98% female users.
As for the gender distribution among Uber drivers, a study conducted by Stanford in 2020 found that around 27% of Uber drivers in the US between 2015 and 2017 were women.

The same study reported that male drivers earned an average of $21.28 per hour driving for Uber, while female drivers made an average of $20.04 per hour.

Ethnicity Demographics

A significant portion of Uber Eats users in the United States come from diverse ethnic backgrounds.
Hispanic users are among the largest groups utilizing the platform, followed by African Americans and Asians.
Caucasians also represent a substantial proportion of users in the country.

Based on market research, the following statistical breakdown highlights the ethnic diversity among Uber Eats users:

25% of users identify as Hispanic or Latino
20% of users identify as African American
15% of users identify as Asian
40% of users identify as Caucasian or White
Percentage of Uber downloads in 2018 that came from Brazil: 19.6%
Percentage of Uber downloads in 2018 that came from the US: 17.1%
Number of Uber drivers in Taiwan: 10,000 registered drivers

It’s essential to consider that these statistics may vary slightly according to region, city, and suburban or urban locations. The platform has a wide reach, attracting a diverse audience by providing food options that cater to multicultural cuisines.

Education Level Demographics

Those with higher levels of education tend to use food delivery services more often
College graduates have a 38% usage rate for such services
Usage drops to 30% for those with some college education
High school graduates or lower show only 19% usage for food delivery services

Average Income Level

The lowest incomes have the highest usage of food delivery services, with 51.6% for those earning less than $10k per year.
For those earning between $10k and $24.9k annually, the usage rate is 44.6%.

It is worth mentioning that despite the rise in annual revenue, Uber Eats is still not a profitable business. On average, it costs Uber Eats $43.5 to deliver an order worth $40.

Uber Eats drivers’ hourly pay is around $20-$25 per hour. This can be affected by various factors, such as when and where the driver works.

In summary, the key facts regarding the average income level of Uber Eats users and drivers are as follows:

Users with lower incomes are more likely to use the service
Usage rates are highest among those earning less than $10k per year
Uber Eats drivers commonly earn $20-$25 per hour on average

Other Interesting Facts About Uber Eats

Uber Eats generated $8.3 billion in revenue in 2021, a 72% year-on-year increase
Gross bookings for Uber Eats surpassed $50 billion in 2021
Uber Eats is the most popular food delivery service internationally, with 81 million users
34% of millennials and 29% of Generation Z use Uber Eats
Uber Eats has the highest sales share in Miami, accounting for 55% of total sales when compared to other food delivery services
In comparison, Uber Eats had the lowest sales share in San Francisco, accounting for only 11% of total sales over the same period
Uber Eats is a division of Uber’s expanding business
Percentage of Uber drivers who were unemployed before working with Uber: 23% as of 7/28/18
Other services like UberX employs the vast majority of the respondents at 74.7%, and UberXL has 16.4%
The service is available in over 6,000 cities across 45 countries.
In 2020, Uber Eats generated 4.8 billion US dollars in revenue, indicating a 152 percent growth year over year.
As of May 2021, Uber Eats held over 25% of the food delivery market share in the United States.
The company had a merchant count of 700,000 in the final quarter of 2020, which is up by 76 percent.
The average delivery time for an Uber Eats order is 30 minutes.
In March 2021, the age of quick service restaurant (QSR) delivery app users in the United States was found to vary by company, with users aged 66 and above showing a stronger engagement with Uber Eats.
In 2020, 60.4% of people aged 18-29 used Uber Eats, indicating that the majority of users in this demographic are utilizing the service.

Sources:

Uber Eats: sales share in U.S. cities | Statista
“Age of QSR delivery app users by company US 2021 | Statista”: http://www.statista.com
“Food Delivery Apps: Usage and Demographics – Zion & Zion”: http://www.zionandzion.com
“Snapshot: Who Uses Ride-Sharing Services in the U.S.? – Gallup.com”: http://www.gallup.com

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