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Hootsuite & Google Analytics | 12 Things You Should Know (Explained)

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While both Hootsuite and Google Analytics can offer insight into how people discover and interact with your brand, they focus on different aspects of your business’ online presence.

Working together, Hootsuite and Google Analytics can strengthen your brand.

Here’s What You Need to Know about Hootsuite and Google Analytics:

Hootsuite is a social media management tool that lets you oversee social media campaigns. Hootsuite can do content management, ad management, and social media analytics measurement. Google Analytics is a service that lets you track website traffic. Google Analytics can integrate with Hootsuite. 

Does Hootsuite Work with Google Analytics?

Google Analytics can be integrated with Hootsuite.

This integration allows you to add tracking of your website views onto your Hootsuite Dashboard so you can easily keep track of your digital marketing traffic.

How Do I Add Google Analytics to Hootsuite?

You need to have at least a Business Impact Starter subscription to Hootsuite before you can add Google Analytics. You also must have a Google Analytics account.

To add your Google Analytics account onto your Hootsuite Dashboard, follow these steps:

  • Click on Analytics on the side menu of Hootsuite.
  • In the pop-up window, click add Google and log into the Google account associated with your Google Analytics account.
  • You will have to verify this login, so be prepared to provide your credentials, especially if you enabled two-factor authentication on your Google account.

After this step, you can now make Google Analytics reports or integrate it into your other reports.

Do People Use Google Analytics for Social Media?

Google Analytics is commonly used in social media marketing to keep track of the effectiveness of campaigns and track website traffic.

Google Analytics can track how much of your website traffic comes from your social media accounts.

You can use the data gathered from Google Analytics to get a better understanding of how your social media accounts guide web traffic.

How Good is Hootsuite’s Own Analytics Tool?

While Hootsuite’s Analytics tool may seem like a one-trick pony, it is far from that.

By putting all your social media tools in one place, Hootsuite reduces the need to move from one place to another when compiling data about your social media performance or results. Your social media analytics data is right there in Hootsuite with the rest of your social media.

Hootsuite Analytics provides you with needed metrics for each of your posts on social media, such as:

  • Clicks
  • Comments
  • Reach
  • Shares
  • Video views
  • Video reach
  • Follower count and growth

You can create custom templates for your analytics, so you only get the data that matters to your business.

These data points can also be exported to your preferred file format for easy distribution to your team or client.

Aside from how your social media accounts perform and their engagement rates, Hootsuite Analytics also offers insight into how your team works.

You can get data on how long it takes for your team to respond to a message and how long it takes your team to resolve any inquiries made on social media.

Does Hootsuite Integrate Directly with Google Analytics?

Hootsuite integrates with Google Analytics using the latter’s API, which allows the social media management tool to pull out data from your Google Analytics account.

Do People Typically Use Google Analytics and Hootsuite Together?

Google Analytics and Hootsuite are commonly used together.

While Hootsuite Analytics tells you how many people are engaging with your social media, Google Analytics measures the amount of traffic to your website and where traffic is coming from.

Using the Analytics tool of Hootsuite, you can see your reach and clicks on social media, and with Google Analytics, you can see how many people went to your website from your posts on social media.

By integrating Google Analytics with Hootsuite, it becomes easier to compare this data, as you do not need to move from one tab or window to another to check your stats.

Are There any Known Bugs between Google Analytics and Hootsuite?

There are no reported bugs between Hootsuite and Google Analytics.

What Analytics Tool Do people Typically Use with Hootsuite?

A few tools can be used with Hootsuite to give you a better understanding of your social media and website traffic and reach.

Default Hootsuite Analytics Tool

Digital marketers can use the default social media analytics tools available on Hootsuite at no extra cost.

Google Analytics

Another analytics tool used in tandem with Hootsuite is, of course, Google Analytics.

Google Analytics is great for measuring traffic to and from your website or social media accounts.

Google Analytics is a straightforward tool that offers a ton of other information, especially when integrated with Adwords and AdSense subscriptions.

Google Analytics is a “freemium” service, meaning that while the free service is a valuable tool, more features get unlocked if you choose a paid subscription.

Google Analytics’ premium version includes unsampled reporting, raw data, integration with Salesforce, and advanced funnel reporting, among other features.

Open Web Analytics

Open Web Analytics is another free analytics tool.

Designed for the more tech-savvy users, Open Web Analytics provides you with the standard analytics measurements, as well as page heatmaps, which let you see where visitors clicked on a page. This feature is useful if you need to adjust elements of a page or just want a visual representation of what site visitors are clicking on.

While this Analytics service does not integrate with Hootsuite, it is still used by many digital marketers.

Channelview Insights

Channelview Insights is an Analytics tool designed for YouTube channels, and it can integrate with Hootsuite.

Hootsuite does not cover YouTube in its Analytics, so Channelview Insights is a great plug-in option if you’re looking for Youtube analytics. Channelview Insights lets you integrate your YouTube statistics onto your Hootsuite dashboard so you can easily merge data.

This service’s Hootsuite integration costs $7.99 a month, but the fee is waived when using a Hootsuite Enterprise plan.

Panoramiq Insights

Panoramiq Insights is another Analytics tool like Channelview, but it focuses on Instagram.

Panoramiq Insights and Channelview Insights come from the same developer and have the same subscription costs.

Like  Channelview Insights, the Panoramiq Insights integration comes free for Hootsuite Enterprise users and may be installed by those using other plans for a fee.

Can You Integrate Google Analytics and Hootsuite for Free?

A basic Google Analytics account is free, but you must have at least a Business Impact Starter subscription to Hootsuite in order to integrate Google Analytics with Hootsuite.

The full version of Google Analytics is also available when subscribed to a Hootsuite Enterprise plan.

Are There any Services Similar to Hootsuite that Offer a Google Analytics Integration?

There are other services like Hootsuite that allow integrations with Google Analytics on the market today.

Salesforce

Another notable social media management system that integrates Google Analytics is Salesforce.

Between Salesforce and Hootsuite, Salesforce offers more features, such as tools that focus on Customer Relationship Management, but it comes with a larger price tag than Hootsuite.

Besides the hefty price tag, you will also have to pay for a custom subscription with Google Analytics, which covers its integration with Salesforce.

Sprout Social

Another option to consider is Sprout Social.

Sprout Social offers an integration with Google Analytics. You do not need a premium Google Analytics package to integrate with Sprout Social.

Final Thoughts

Using Google Analytics and Hootsuite in tandem can help you better understand how people interact with your brand. 

While social media and web traffic may be two different spheres, there’s a lot of overlap there. Hootsuite and Google Analytics can serve as bridges to understanding how social media and web traffic can work together to get you more brand awareness.

 

Sources:

Connect a Google Analytics account to Impact

Hootsuite Promotes Google Analytics Integration

How to connect Google Analytics to your HootSuite Account

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