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Hootsuite & WhatsApp | 10 Answers You Should Know

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WhatsApp is a popular messaging tool that allows users to send messages to other users, while Hootesuite is one of the top social media management services.

Whatsapp is integrated into some social media platforms, primarily those owned by Facebook, as WhatsApp is owned by Facebook.

Here’s What You Need to Know about WhatsApp Integrating with Hootsuite:

WhatsApp does not integrate directly with Hootsuite. However, you can share media from WhatsApp with your Hootsuite account using your mobile device. Sharing content from WhatsApp can only be done on your mobile. It cannot be done on a desktop computer. 

What Is Hootsuite?

Hootsuite is a social media management tool that lets you manage most social media accounts in a single place. It allows you to schedule and post on social media profiles such as Facebook and Twitter using one interface.

Hootsuite also has tools to measure the reach of your content and the sentiments of your followers or customers.

Hootsuite uses a “Freemium” business model, meaning that while it is a free subscription service, more features are unlocked with paid subscriptions.

What Is WhatsApp?

WhatsApp is a messaging platform with over a billion users around the world. It uses your phone’s internet connection to send and receive messages without SMS charges, and it supports video or voice calls.

Designed primarily for smartphones, WhatsApp also has a computer app, but it requires a mobile number for a user to sign up.

With over 60 billion messages sent each day on the messaging app, WhatsApp has become more than just a messaging app. It is also a tool used by businesses to interact with their customers.

WhatsApp is a free service. The only charges associated with WhatsApp are from your carrier for Internet usage.

Does Hootsuite Support WhatsApp?

Hootsuite does not support WhatsApp.

Can I Share Content from WhatsApp via Hootsuite?

You can share content sent to your WhatsApp account to Hootsuite. While you cannot integrate WhatsApp and use it within Hootsuite, you can share content to Hootsuite from WhatsApp.

But you can only do this on your mobile phone or tablet. You must have Hootsuite and WhatsApp installed on your device.

To share content from WhatsApp to Hootsuite, follow these steps:

  • Press and hold the content you want to send to Hootsuite
  • Click share, or the three dots that appear
  • You will then see the different applications you can send the media to
  • Click Hootsuite

You can now publish or schedule the content.

If Hootsuite is not available in the sharing options, you can save the media to your phone or tablet, then share it to Hootsuite via the camera roll or gallery.

Can You Do Anything on WhatsApp via Hootsuite?

You cannot use WhatsApp via Hootsuite. You can’t do anything between the two, except export media through your mobile device as outlined above.

Does Hootsuite Support Any Messaging Service?

Hootsuite currently supports WeChat and Hipchat, as well as a premium paid feature for messaging. 

WeChat allows admins of verified WeChat accounts to message with their WeChat followers within Hootsuite. You can have one-on-one conversations with your WeChat followers within the Hootsuite app.

Hootsuite also supports Hipchat. This service allows subscribers to chat privately or in groups, and subscribers can send Twitter or Facebook chats to Hipchat Rooms within Hootsuite.

Hootsuite also supports messaging on the different accounts linked to your profiles, such as Twitter, Instagram, and Facebook. However, this messaging feature is not free and requires at least a Professional subscription.

Are There Any Social Media Management Services that Support WhatsApp?

There is no social media management service that supports WhatsApp.

Why Are the Two Systems Not Integrated?

Hootsuite was designed primarily to handle social media content management. And while WhatsApp has a social aspect, it is still a messaging service, first and foremost.

Another possible reason why the two don’t work together could be because of the privacy policies of Facebook, the owner of WhatsApp.

WhatsApp also has yet to integrate Application Programming Interfaces (API), like Hootsuite, into its system.

Unless the messaging service decides to open its system to APIs, it is not possible for it to work within Hootesuite.

Does WhatsApp like Hootsuite?

WhatsApp remains neutral towards Hootsuite. The policies enforced by its owner, Facebook, is standard for all similar services, not just for Hootsuite.

What Do People Typically Use Hootsuite For?

Hootsuite is primarily used as a social media management service.

It helps you schedule and cross-post your content across social media platforms supported by Hootsuite, like Twitter, Instagram, LinkedIn, and Facebook.

Hootsuite’s content calendar service can be used as a planner for your content. You can map out a social media campaign, schedule posts in advance, and identify gaps in your calendar and address them.

Aside from content management, Hootsuite also lets you measure the impact of your digital marketing campaigns. The Analytics service measures the reach of all your social media content, so you can track your growth, test new content, and plan how to improve your messaging.

Hootsuite also offers social listening, so you can track what people are saying about your brand, their sentiments, and the demographics of your audience. This function helps you tweak your messaging and perhaps even your product so you can have a better impact.

 

Sources:

WhatsApp Marketing for Business: A Guide to Getting Started

How to Send Photos from WhatsApp to Email?

Hootsuite App Directory

WhatsApp Revenue and Usage Statistics (2020)

 

 

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