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Hootsuite & Snapchat | 11 Answers You Should Know

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Hootsuite and Snapchat are two social media tools that businesses can use to strengthen their digital marketing campaigns.

With Hootsuite, you can efficiently manage your social media accounts in one place.

Snapchat is a mobile messaging platform that can encourage more organic engagement and convert views into sales.

Here’s the Truth about Hootsuite and Snapchat’s Compatibility:

Hootsuite and Snapchat cannot integrate. This means that Snapchat cannot appear in the Hootsuite dashboard as Facebook, Twitter, or other social media platforms that are able to integrate with Hootsuite can. Hootsuite owns Snapchat’s analytics tool, so there may be an integration in the future. 

What Is Snapchat?

Snapchat is a mobile-only social media platform available on Android and iOS devices.

It allows you to share photos or videos to your selected recipients. The shared media will be available to view only for a limited time, after which it disappears.

This social media model encourages organic, spontaneous interactions between users.

Snapchat is primarily used by young people, and brands that cater to a youthful audience can use this platform to reach their target market.

Eighty-two percent of Snapchat users are age 34 and below.

What Is Hootsuite?

Hootsuite is a social media tool that lets businesses manage and synchronize their social media accounts like Facebook and Twitter. 

It lets you manage a certain number of social media profiles from a central place. The number of accounts you can manage depends on your subscription level.

Hootsuite also provides collaboration tools, analytics to review your performance, and insights into your business’ market and consumer demographics.

Is Snapchat a Social Media Platform?

Snapchat is considered a social media platform.

It has almost 240 million users daily.

Snapchat pioneered the Stories content format, which lets users view content sent to them for a limited time before disappearing. This format style for content is now being used by Facebook and Instagram.

Does Snapchat Like Hootsuite?

The relationship between Snapchat and Hootsuite was cemented with Hootsuite’s acquisition of Naritiv, the analytics tool used by Snapchat.

Hootsuite’s acquisition of Naritiv may mean that Hootsuite users will one day be able to view the performance of their Snapchat Snaps through the dashboard, but as of yet, there is no integration between Hootsuite and Snapchat.

Can Hootsuite Post to Snapchat?

You cannot post to Snapchat from your Hootsuite account.

Can You Do Anything Else on Snapchat via Hootsuite?

You cannot post to Snapchat from Hootsuite, and there is currently no way to use Snapchat via Hootsuite or vice versa.

Why Are the Two Systems Not Integrated More Closely?

Snapchat and Hootsuite’s lack of integration might have to do with Snapchat’s authorized third-party developers and privacy concerns.

Hootsuite, as a software developer, is not yet recognized by Snapchat as an independent publishing tool.

Snapchat has very strict data privacy policies, which may affect Hootsuite’s ability to work with Snapchat.

Do Other Social Media Tools Offer Snapchat Integration?

The only integration that Snapchat has opened to is advertising.

Snapchat will work with companies that would like to advertise on their app.

There is currently no social media tool that integrates Snapchat.

What Do People Typically Use Hootsuite For?

People typically use Hootsuite as a social media management tool.

With Hootsuite, you can manage many of the most popular social media platforms with which you have an account in one place.

Its features are oriented toward working with popular platforms like Facebook, Twitter, and Instagram.

How Do Businesses Use Snapchat?

A great way to use Snapchat is through the advertising features the social media platform offers its business users.

Snapchat offers different ad formats and campaigns that can help you get your brand out there.

There are also ad filters that let you discover newer audiences, such as those similar to your current following.

You can also use a Snapchat account to gain followers and promote your brand.

Is Snapchat Meant for All Businesses?

Snapchat is good for brand promotions, but it is not recommended for all businesses.

There are a few things to consider before jumping into marketing with Snapchat:

  • If you are looking to publish content that you want to be sustained or shared, then Snapchat is not meant for you, since Snaps only last for a short period.
  • Snapchat was made primarily for young audiences. These users are hip and informal. If the branding of your business is focused on formal, sophisticated messaging, then Snapchat is not for you.
  • While Snapchat is open to business accounts, it is still not as flexible as other platforms that are youth-oriented, such as Instagram.

Remember that not all social media platforms work for all businesses. Just because it is popular does not mean you should join in. Be sure to study the dynamics and demographics before deciding to develop your presence on Snapchat.

Should you decide not to use the platform, you may still want to consider registering an account username in order to prevent unauthorized usage of the name of your business.

 

Sources:   

Hootsuite acquires Snapchat analytics tool from Naritiv

Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Snapchat for Business: The Ultimate Marketing Guide

The Top Ten Valuable Snapchat Statistics

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