Hootsuite & ActiveCampaign | 8 Questions (Explained)

Automating your marketing campaigns can make your work life easier and help you get the results you want.

When it comes to marketing automation, Hootsuite and ActiveCampaign can be very useful.

But can they work together?

Here’s What You Need to Know about Hootsuite and ActiveCampaign:

Hootsuite is a marketing tool that focuses on social media management, using its built-in tools and integrations, while ActiveCampaign is a marketing automation system that provides subscribers with tools for email marketing, SMS marketing, and Customer Relationship Management (CRM).

1. Does Hootsuite Work with ActiveCampaign?

Hootsuite can work with ActiveCampaign using third-party tools such as Zapier, but it does not directly integrate with Hootsuite. 

Zapier can help you create triggers between the two services, such as scheduling a post on Hootsuite when a new campaign is created on ActiveCampaign.

2. Does Hootsuite Include Email Marketing Features?

Hootsuite does not have email marketing features.

However, it does have email marketing integrations. The email marketing services Constant Contact or Mailchimp can integrate with Hootsuite, which will add some features found in email marketing to your account.

These features include campaign management features like tracking subscription list growth and clicks on emails.

To learn more about Hootsuite’s email marketing possibilities, read our article Hootsuite & Email Marketing | 9 Things You Should Know.

3. Does Hootsuite Integrate Directly to ActiveCampaign?

Hootsuite does not integrate directly with ActiveCampaign.

You need to have a third-party service such as Zapier for them to be able to interact.

This integration is limited to Zapier being the trigger, with Hootsuite scheduling a message as a result.

Setting up an integration between Hootsuite and ActiveCampaign requires that you have an account with Zapier, which has a free plan that allows you to create up to 100 triggers.

4. Do People Typically Use ActiveCampaign and Hootsuite Together?

ActiveCampaign and Hootsuite are not often used together, as they do not integrate.

That said, there are integrations with Hootsuite that provide similar experiences.

If you are looking for an email marketing integration, a good option is the free Hootsuite integration with Mailchimp.

Even if you are only using a free account with Mailchimp, it can still integrate with Hootsuite’s most basic plan.

Read more about the integration in our article Hootsuite & Mailchimp | 9 Things You Should Know (Explained).

If you are looking for a CRM to integrate with Hootsuite, you can consider using Salesforce.

The Salesforce integration with Hootsuite lets you export leads from Hootsuite into your Salesforce database. Salesforce also has its own social media management tools.

Read more about the integration in our article Hootsuite & Salesforce | 10 Answers You Should Know.

5. Are There Any Known Bugs between ActiveCampaign and Hootsuite?

There are no known bugs between ActiveCampaign and Hootsuite since they do not directly integrate.

6. What Email Marketing Software Do People Typically Use with Hootsuite?

People who want to integrate email marketing components with Hootsuite use services that have direct integrations with the latter.

The most common email marketing service that integrates with Hootsuite is Mailchimp, which can be used for free.

This integration gives you access to the analytics data of Mailchimp right in your Hootsuite Dashboard. You get to track the clicks on your emails, as well as the subscriber list growth of your email campaigns. Read more about the integration in our article Hootsuite & Mailchimp | 9 Things You Should Know (Explained).

Another email marketing service that integrates with Hootsuite is Constant Contact, which has functions similar to Mailchimp’s when integrated.

7. What Services Can ActiveCampaign Integrate with?

According to ActiveCampaign’s website, their services can integrate with over 300 other services.

A lot of these integrations use Zapier to link with ActiveCampaign.

Here are some of the integrations that ActiveCampaign has listed.

Facebook

The ActiveCampaign integration with Facebook lets you create opt-in forms for lead building on your Facebook Page.

When used with Zapier, you can send your campaigns to your Facebook page to update your audience.

Facebook Messenger

The integration of ActiveCampaign with Facebook Messenger gives you an automated engagement that helps address any customer concerns.

Using data collected from previous conversations, the integration makes the automated chat more responsive and realistic.

Twitter

The Twitter and ActiveCampaign integration lets you send campaigns as tweets to update your customers and get real-time information on follow activity.

YouTube

Using YouTube with ActiveCampaign works in two ways:

• You can create screenshots for your YouTube videos and add them to your email marketing content.
• You can automatically create a campaign whenever you post a new YouTube video.

This integration needs Zapier to link YouTube and ActiveCampaign.

Salesforce

ActiveCampaign can also integrate with CRM systems such as Salesforce.

Salesforce, which also offers social media management, lets you generate leads from ActiveCampaign, automate email follow-ups, assign tasks to team members, and reach out to leads, among other features.

This integration is direct and does not need services like Zapier to activate.

8. Does Hootsuite Do Marketing Automation?

The only marketing automation Hootsuite has to offer is its AutoSchedule feature. You can read more about this feature in our article How Does Hootsuite AutoSchedule Work?.

Hootsuite discourages automating all components of your marketing campaigns since social media is all about authentic human engagement between your brand and the audience.

Final Thoughts:

While ActiveCampaign and Hootsuite don’t integrate directly, they can both be useful pieces in your marketing tool kit.

It may be a bit cumbersome to use different tools for your marketing, but given the efficiency these two services bring, it may be worth the extra effort to use. Not all services fully integrate with Hootsuite, but people still use these combinations to help make work easier.

And for added functionality, there are services like Zapier that make it even easier.

 

Sources:

ActiveCampaign – Connect your Favorite Apps

What is Active Campaign