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Hootsuite & Asana | 7 Things You Should Know (Explained)

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Hootsuite is a versatile tool for managing social media and keeping all your social media campaigns on track.

But it may not have all the project management features you need.

That is why, if you want an effective and seamless workflow, you may want to consider using project management tools like Asana with Hootsuite.

Here Is What You Should Know about Hootsuite and Asana:

Hootsuite is a social media management tool that helps you oversee your social network assets, and Asana is a project management system often favored by large corporations and enterprises. The two services can work together to bridge your social media campaigns with your workspace.

1. Does Hootsuite Work with Asana?

Hootsuite features an Asana app that you can add to your Dashboard.

The Asana integration lets you send social media content you may find on Hootsuite to your Asana workspace.

This creates a task in Asana, where you can input comments and assign a team member to look into it.

Each task you create via Hootsuite includes a link to the social media post for your team to reference.

2. Does Hootsuite Do Project Management?

Hootsuite does not do project management in a straightforward sense because Hootsuite is designed for managing social media content, not project task management.

However, Hootsuite has features that help you execute projects, mostly aimed at marketing or public relations projects.

Here are some Hootsuite features that can help you manage projects and boost your efficiency in running social media campaigns:

Team Collaboration

With a Team subscription to Hootsuite, you can invite up to two additional people to work with you on your campaign.

If you need to add more people, you can opt for the Business plan, which allows up to 10 team members to collaborate on a campaign.

You can assign people to manage all or a selection of social networks and give them particular tasks to handle.

That means you can assign tasks to a publishing team, customer support, or any other team all within Hootsuite.

You can also set up post approval so that qualified team members can review all posts set to be published. That way the quality of content always meets set standards.

Campaign Management

Hootsuite evolved to handle the social media campaigns of publicists, marketers, and other professionals in charge of brand promotion.

Hootsuite’s Campaign Management feature lets you tag content you schedule on Hootsuite as a certain campaign.

This is helpful if you are running different campaigns at a single time.

You can view your scheduled and past content in a calendar-view, so you see what posts are lined up for a particular date within a particular campaign. By sorting and tagging your content by campaign, it becomes easy to identify gaps in your social media publication calendar.

Analytics and Insights

All the effort you put into planning your social media strategy goes to waste if you don’t find a way to measure its reach and impact.

Hootsuite offers you tools that help you measure the results of your campaigns.

Using Analytics, you can see how fast your following is growing, how many people your brand has reached, and how they react to it.

You can then use this data to assess the success of your campaign.

Hootsuite also offers Insights to higher-tier subscriptions so you can get more in-depth reporting.

Read more about what Hootsuite can monitor and report for you in our article.

3. Does Hootsuite Integrate Directly to Asana?

Hootsuite and Asana integrate directly, thanks to a third-party app in the Hootsuite App Directory.

As mentioned earlier, you can use the integration to send social media content to your Asana account for your team to take a look at.

This feature is useful, as team members can chime in to provide talking points that can be used to respond to customers.

4. Do People Typically Use Asana and Hootsuite Together?

Asana and Hootsuite are used together, but there are other project-management integrations that teams also enjoy using with Hootsuite.

One highly-rated project-management integration with Hootsuite is Trello.

Trello has an intuitive interface, which makes navigation easy.

While Asana and Trello feature similar integrations with Hootsuite, Trello is more popular than Asana with small-to-medium-sized businesses.

If you are a medium-scale company, you will probably want to check out Trello before committing to Asana, given how its features fit well with medium-sized businesses.

5. Are There any Known Bugs between Asana and Hootsuite?

According to Hootsuite’s Known App Issues report, Asana does not have any known bugs with Hootsuite.

6. What Project Management System Do People Typically Use with Hootsuite?

Aside from Asana, the other options you have for your project management are Basecamp and Trello.

These three project management systems all work pretty similarly when it comes to exporting social content from Hootsuite.

7. Is the Asana Integration for Everyone?

The Hootsuite and Asana integration is not for everyone, and here’s why: While Asana is packed with features at its most basic plan, these features are geared toward large companies and enterprises.

While Asana, Trello, and Basecamp have the same price range, you want something that adapts to your work environment and workflow.

Asana shines when used by large-scale businesses, as it offers features that cater to business-to-business operations.

An example of these functions is the portfolio views, milestones, and customizable tool settings, which are all designed to help improve productivity in the workplace. These features are embedded in the higher-tier plans.

If you are looking for something designed for smaller businesses, you should check out Basecamp.

Basecamp focuses on simplifying workflow and making project management easier.

With a free Basecamp account, you get a lot of features, including the ability to add up to 20 team members to work on three projects.

If you run a small company, that is not bad at all.

Another good thing about Basecamp is that you can scale up your plan as your business grows.

The plan tiers are simple and can be summarized as Free or Business, which gives you the whole nine yards for $99 a month.

Final Thoughts:

There are multiple options for project management software that integrates with Hootsuite.

The good thing about most of them is that they offer trial periods that let you experience the full system, which can help you decide if it works for you.

The trial period may not let you integrate with Hootsuite unless you have an Enterprise account, but the fact that you can check out these project management tools’ ins and outs should be taken advantage of.

 

Sources:

Asana vs Basecamp vs Trello Comparison

How to Manage Teams on Hootsuite

Hootsuite Collaboration & Project Management

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